Fewer and fewer people are buying and reading newspapers, yet usage of FSI (free-standing insert) coupons is increasing -- probably due at least in part to the bad economy
One could draw from this that direct mail coupon use is up even more than the 8% of newspapers. The No. 1 regarded advertising medium now is Internet Marketing, according to the Ad-ology survey, with 44% claiming internet ad effectiveness. Coupon Country (CouponCountry.com), now in its 30th year of direct mail marketing, has adapted to the changing ad platforms with its YellowPagesCoupons.net internet coupon site , thus able to bill itself as offering 'Top 2-in-1 Marketing'. One can get the top two ad media for as little as $398. for a 10,000 free-standing coupon mailing (coupon book, one to a page) PLUS an optimized coupon website at YellowPagesCoupons.net. For advertising: 1-888-4-A-COUPON (1-888-422-6876)
According to a recent PMI study, brought to our attention by Paula Zargaj-Reynolds , usage of the coupons that come in newspaper inserts increased in 2009 by 8% over the previous year.
CLICK HERE to read more about the FSI study.One such source of Free-standing coupons is Coupon Country Direct Mail. While newspaper revenues may be falling , direct mail has grown, with 32% of consumers now ranking it as the second most effective ad medium(Ad-ology 10/08), having gone ahead of newspapers and yellow pages.
One could draw from this that direct mail coupon use is up even more than the 8% of newspapers. The No. 1 regarded advertising medium now is Internet Marketing, according to the Ad-ology survey, with 44% claiming internet ad effectiveness. Coupon Country (CouponCountry.com), now in its 30th year of direct mail marketing, has adapted to the changing ad platforms with its YellowPagesCoupons.net internet coupon site , thus able to bill itself as offering 'Top 2-in-1 Marketing'. One can get the top two ad media for as little as $398. for a 10,000 free-standing coupon mailing (coupon book, one to a page) PLUS an optimized coupon website at YellowPagesCoupons.net. For advertising: 1-888-4-A-COUPON (1-888-422-6876)
